Contextual Advertising Examples
Contextual Video Advertising
In any given month, 85% of US internet users will consume video content. If video is king, then contextual video advertising is the crown jewels. Contextual video targeting is when advertisers target audiences with video ads that match the content of the video they are watching right now. Using contextual targeting to serve video ads captures the viewer’s intent and attention at exactly the right place and time. Consumer research confirms this.
A study by vi Video Intelligence, an Outbrain company, compared three groups of internet users: The first group watched a video ad about coffee, which was not related to the text or video content on the web page. The second group saw the same video ad, in an article with text about coffee but unrelated video content. The third group watched the ad on a web page that featured text and video content about coffee.